Building Community Through Collective Storytelling

Ron Watermon • June 23, 2023

How Organizations Can Foster Unity Through Filmmaking

St. Louis, MO – June 23, 2023 – When I worked for the St. Louis Cardinals, I had the hashtag #RatifyBelonging prominently displayed in my office at Busch Stadium as a constant reminder that our job within the Communications Department was to ratify our fans sense of belonging through our storytelling work. That insight drives today’s post.

In a world where technology connects us more than ever, it's easy to overlook the power of human connection and the stories that bind us together. Storytelling is a powerful force when it is deployed effectively, particularly within the context of community building.

At STORYSMART we are moving rapidly into helping organizations seize the opportunity to build community through storytelling filmmaking. We are helping organizations tell their full story by capturing the individual stories of those within their community.

I’m talking about veterans groups, religious organizations, nonprofits, and even something like a professional league’s Hall of Fame. We are helping organizations capture their history by documenting the history of a cohort of individual members.

Within organizations like a religious organization or a Hall of Fame, collective oral history documentary filmmaking projects have emerged as a transformative force in building community.

By capturing personal histories on film, these projects bring people together, foster a sense of belonging and unity. They promote understanding and appreciation. Today we will explore the profound impact of collective storytelling, highlighting how it is not only affordable and efficient but also encourages broad participation within organizations.

I. The Power of Collective Storytelling
Collective oral history documentary filmmaking projects have the unique ability to bring people together through the process of capturing personal histories. When individuals come together to share their stories, a powerful sense of community is cultivated. The act of storytelling becomes a collaborative experience that transcends individual narratives and connects people on a deeper level. Through this collective approach, a shared identity is formed, strengthening bonds and fostering a sense of belonging.

II. Fostering Connections and Unity
The process of capturing personal histories on film not only builds connections within organizations but also fosters unity among community members. As individuals contribute their stories, a tapestry of experiences is woven, showcasing the diverse perspectives and unique journeys of each person. This mosaic of narratives promotes empathy, understanding, and appreciation among community members. Through the shared experience of storytelling, a common thread is found, reinforcing the unity and collective spirit within the organization.

III. Promoting Understanding and Appreciation
When personal histories are shared within an organization and the wider community, they have the power to promote understanding and appreciation. Through the medium of film, stories are brought to life, allowing the audience to step into the shoes of the storytellers and gain insights into their experiences. This process humanizes the narratives, breaking down barriers and fostering a deeper sense of empathy. By hearing diverse stories, individuals develop a broader understanding of the human experience, celebrating the unique contributions of each person and cultivating a culture of appreciation.

IV. The Affordability and Efficiency of Collective Approach
One of the significant advantages of collective oral history documentary filmmaking projects is their affordability. By pooling resources within an organization, such as equipment, expertise, and funding, the costs associated with capturing personal histories on film can be significantly reduced. This collective approach ensures that financial barriers do not hinder participation, making it accessible to a wider range of individuals within the organization. I’m particularly excited about how we are leveraging the ability to help families digitize their family photos and home movies as part of a collective effort. When you combine that with conducting legacy interviews and empowering participants to share resources, it is a real game changer opening up new possibilities.

V. Encouraging Participation and Efficiency
Collective projects also encourage broad participation, giving voice to a diverse array of community members. By involving more people in the process, a richer and more comprehensive narrative is created. It encourages individuals who may have hesitated to share their stories to come forward, fostering inclusivity and ensuring a broader representation of experiences. Furthermore, a collective approach allows for efficient use of resources and time. By coordinating efforts, multiple stories can be captured simultaneously, maximizing productivity and achieving greater results within a shorter timeframe.

Conclusion
Collective oral history documentary filmmaking projects have the power to transform organizations by building community, fostering connections, promoting understanding, and encouraging participation. Through the process of capturing personal histories on film, individuals within the organization forge a sense of belonging and unity, realizing the power of their shared narratives. As these stories are shared within the organization and the wider community, a deeper appreciation for the diverse experiences that shape our collective identity emerges. The affordability, participation, and efficiency of a collective approach make it a compelling and impactful way to build community through storytelling.

#RatifyBelonging by capturing and sharing personal histories to strengthen the bonds that unite your organization.

You have an open invitation from me to do a FREE consultation where I’ll walk you through your DIY and professional storytelling options.

Discover the power of storytelling to build your community.

-- Ron Watermon , with Assistance from ChatGPT

About STORYSMART®

Nothing is more enduring than a beautiful film that brings a story alive on screen and in our hearts. Great stories demand nothing less than cinematic Hollywood-quality storytelling. STORYSMART® specializes in helping public figures such as professional athletes, entertainers, former elected officials and celebrities make the most of their story using a proprietary approach that blends Hollywood-style cinematic storytelling with museum-like collection curation and story-focused brand licensing.

STORYSMART® provides Hollywood Quality filmmaking and storytelling consulting services, functioning as a high-end work-for-hire ghostwriting service specializing in cinematic storytelling rather than being limited to traditional book publishing (hint - you can do both if your are smart about your storytelling derivative rights). STORYSMART® services range from story preservation digital archive services like those used by Oprah Winfrey, Bon Jovi and Billy Graham, to story development, screenwriting, licensing, and professional documentary filmmaking.

STORYSMART® is ideal for clients interested in controlling and monetizing their own storytelling through story-based media production, publishing, and merchandising.

Learn more about our customized white glove approach and book your FREE CONFIDENTIAL consultation at storysmart.net

Filmmaking For ALL™ My Own Story™ Storytelling For ALL™


About Ron Watermon
Ron Watermon is the founder and CEO of STORYSMART, a nationwide premium storytelling service that empowers clients to have their stories professionally produced by experienced Filmmakers while retaining their intellectual property rights.

A creative and innovative communications leader with nearly three decades of experience, prior to founding STORYSMART, Ron spent 18 MLB seasons with the St. Louis Cardinals where he was responsible for modernizing the team's communications by leading their investment in video storytelling, brand journalism, fan engagement and social media.

Ron, who lost his father when he was five years old, knows how profoundly important and deeply personal storytelling is within families. He founded STORYSMART because he believes everyone matters, deserves to be remembered and is entitled to have their story told professionally.

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There are moments in your career that don’t feel particularly significant at the time, but years later, you realize they changed everything. The television show we started when I was with the St. Louis Cardinals, Cardinals Insider, is now heading into its 11th season. In an industry where most things don’t last, there’s something meaningful about building something that endures. While I've already shared the story of how the show almost didn’t happen, what’s been on my mind recently is what we were doing before it ever aired. For me the show was never the starting point, it was a destination on a journey that began seventeen years ago when I decided to fully commit to becoming a brand journalist. A Baseball Brand Journalist When I moved over to the Baseball Operations Department to work with our Media Relations team in September 2009, the media landscape looked very different than it does today. Social media was still in its infancy. We had exactly one platform we controlled, Twitter, and even that was a bit of a mess. Our account was @MLBstlcardinals, while Major League Baseball operated @stlcardinals out of New York. It was confusing for fans and limiting for us. But it also created an opportunity. Instead of waiting for others to tell our story, we decided to start telling it ourselves. Not as marketers, but as actual storytellers. More specifically, we adopted a mindset rooted in journalism. The fundamentals I learned years earlier in college—who, what, when, where, why, and how. The discipline of getting it right. The importance of clarity, structure, and credibility. We weren’t trying to spin the story. We were trying to tell it honestly, accurately, and from a clearly defined point of view. That point of view mattered. We made a promise to our audience: we would cover the team like journalists, but from the inside. We weren’t going to pretend to be something we weren’t. We were insiders. That was the advantage. And instead of hiding from it, we leaned into it. At the same time, we understood the responsibility that came with that position. We didn’t need to be first. We needed to be right. That meant establishing standards. It meant covering the good moments like the wins, the milestones, and the behind-the-scenes access fans couldn’t get anywhere else. But it also meant not ignoring the harder stories when they arose. Credibility was always at stake, and we treated it that way. I knew were building something. A system. A mindset. A way of approaching storytelling that went beyond promotion and into something far more durable. Over time, that approach evolved into a weekly TV show that’s still on the air more than a decade later. But none of that happens without what came first. The decision to think as brand journalists with a point of view. Brand Journalists with a Point of View What we were building in those early days didn’t look like much from the outside. There was no studio. No formal production schedule. No distribution strategy beyond posting to social media and linking out to photos and video. In fact, some of the earliest tools we used would feel almost laughable today.
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