Forget AI - the Two Letters That Matter Most to Your Story Are IP!

Ron Watermon • September 14, 2025

Storytelling for ALL LinkedIn Newsletter Vol. 1

Right now, the world is buzzing about two letters: A and I. Artificial Intelligence.


You can’t scroll LinkedIn, turn on the news, or open your email without seeing someone touting it as the biggest technological shift since the internet — or warning it will upend entire industries and lead to job losses.


And here’s the truth: they’re not wrong.


AI is a game-changing tool. It’s already reshaping how stories are researched, written, edited, and even visualized. If you’re a storyteller — or you have a true story worth telling — AI can speed up your process, make brainstorming easier, and open creative doors you didn’t even know existed.


But it’s not the most important thing you should be thinking about if you want your story to be told well and on your terms.


Because there are two other letters that should matter much more to you than AI:

I & P.  Intellectual Property.  That is the real game-changer.

Intellectual Property: The Real Game-Changer


“IP” stands for Intellectual Property — the foundation of ownership, control, and profit in the storytelling business. It is the single most important thing you should focus on as you produce your story. 


Here’s the simplest way to put it: You can use AI (or any tool) to make storytelling faster and flashier. But if you don’t own the underlying intellectual property, you don’t own the story.


And if you don’t own the story, you can’t control how it’s told, who tells it, or how you benefit from it. I’m here to tell you that this is something most people miss.


The Myth of the Binary Choice in Storytelling.


One of the biggest misconceptions I see — and I talk about this in my book STORYSMART® Storytelling for ALL™ — is the idea that you have only two options for telling your story:


  1. Do it yourself. Write the book, shoot the documentary, produce the series on your own dime. You own it, sure, but you carry all the cost, risk, and work.
  2. Sell your rights. Hand over your life story to a publisher, producer, or studio in exchange for a check and maybe some exposure — but little to no creative control.


For most people, that’s where the conversation ends. They pick between those two doors… or they do nothing.


But that’s a false choice. There is a better way.


Become A Storypreneuer With A Media Mogul Mindset

Don't think so binary. There is a third option. There is a better way — and it starts with adopting what I call a Media Mogul Mindset.

I want you to think like a studio executive, but apply it to your own true story. Pretend you are the executive of Paramount or Disney or Warner Brothers, and you want to make the most of your story.


Here’s the core of that mindset:


  • Your story is an asset.
  • Your intellectual property is the blueprint.
  • The right creative team is your production engine.


Instead of selling your rights or trying to DIY the whole thing by yourself, you retain ownership of the IP and bring in the best storytellers — screenwriters, directors, producers — to adapt your vision. You have to pay attention to important details (ex. Work-for-hire agreements etc.), but you can work the same way studios work with top creative talent. The difference is, you are the head of your own independent studio.


Haven’t you ever wondered why almost every Hollywood actor eventually forms their own studio? They quickly figure out that ownership is the key to real wealth and having some control over their career. I challenge you to watch industry insiders and learn what they do.


Why This Matters More Than Ever.


AI can write scripts, edit footage, create pitch decks, and even generate concept art. That’s powerful. But none of it means anything if you haven’t taken steps to control your intellectual property from day one.


Because here’s the uncomfortable truth: If someone else owns your IP, they can feed your story into their own AI — and churn out books, films, podcasts, and spin-offs without you having any say or share.


On the flip side, if you own the IP, you decide:


  • How the story is told.
  • Who gets to adapt it.
  • What formats it takes (book, film, series, documentary).
  • How the revenue is shared.


That’s where the real leverage is. One quick caveat to using AI. Be careful. If something is AI generated, it can’t be copyright protected. You need to be very careful and consult a good IP attorney to ensure you are smart about using AI during your creative process.


The STORYSMART® Framework in Action

Here’s how you can shift from “passenger” to “studio head” in your own story:


  1. Document Your Story Get it down in a form that’s recognizable as storytelling source material — a memoir, treatment, interview transcripts, or even a short-form sizzle reel. Focus on creating copyright-protected storytelling source material. This is typically the most important investment our clients make. Memories can’t be copyrighted, but memories committed to a tangible medium can be. Copyright protects original works of authorship (by a human not AI) that are fixed in a tangible medium of expression.  That means a video, a written document, an audio recording etc.
  2. Secure the Rights Work with a qualified entertainment/IP attorney to make sure you own and control the material. If others were involved in developing or recording your story, get work-for-hire agreements or assignments of rights where needed. You can’t just hire a video crew to go get interviews for you and expect to own it. The law protects the creator of content (photographer, writer etc.), not necessarily the person that paid for it. The biggest mistake I see made is assuming you own what you paid for. When it comes to hiring a creator like a photographer or videoagrapher, absent an express agreement conveying copyright to you, you don’t. You may not realize you don’t own your wedding photos – you simply have a limited license (unless your agreement with your wedding photographer conveyed copyright).
  3. Assemble Your Creative Team Hire the best storytellers you can afford — people who understand your vision and can elevate it. You’re not “giving them your story”; you’re engaging them to help you tell it in the most powerful way. The best storytellers can add value to your story. Make it worthwhile for them to help you tell your story. You won't regret it.
  4. Retain Creative Oversight Build this into your contracts. You don’t have to micro-manage, but you should have a seat at the table for major creative decisions.
  5. Think Multi-Platform Approach your story like a studio slate. A book can lead to a documentary. A podcast can spark interest for a scripted series. Every adaptation should ladder back to your owned IP.


Why Most People Miss This

In the rush to “get their story out there,” people make the same two mistakes:

  • They hand over their rights too soon because a publisher or producer seems like the only path forward.
  • They wait too long and lose momentum — or worse, someone else tells a version of their story first.

The Media Mogul Mindset flips that script. You build and protect the IP first, then choose your partners.


AI Is Just a Tool — IP Is the Asset


Here’s the thing: AI is exciting, but it’s just one of many tools that will come and go. Intellectual property? That’s timeless. It’s the currency of the storytelling business.


Think of AI as a high-performance car. Your IP is the title and registration. It doesn’t matter how fast or sleek the car is — if your name’s not on the title, it’s not really yours.


Your Next Move

If you want to future-proof your story, stop worrying about AI replacing you and start thinking like a Storypreneuer.

  • Document your story.
  • Protect it legally.
  • Approach it like a slate of projects with multiple revenue streams.
  • Engage the right creative team to bring it to life.


Do that, and you’ll be in control no matter how technology evolves — because you’ll own the thing that matters most: your Intellectual Property (IP).


Final Thought

In the end, AI might help you tell your story faster, better, and more beautifully. But IP will ensure it’s your story — told your way, with you in the credits and the contracts.


If you’re ready to start that process, suscribe to this newsletter. I'd also encourage you to join our free STORYSMART® Community at storysmart.net/storyforall. You’ll get tools, templates, and guidance to take control of your story from day one — and make the most of it for years to come.


About the Storytelling for ALL™ Newsletter


The Storytelling for ALL™ LinkedIn Newsletter is a guide to making the most of your true story. Twice a month, I'll share proven strategies, creative approaches, and industry-tested tools to help you take control of your narrative, protect your rights, and collaborate with great storytellers to bring your vision to life.


You’ll get practical, actionable insights to adapt your story into a book, film, documentary, or legacy preservation project — using the same approaches that top professionals rely on, now made accessible to you. Whether you’re an athlete, public figure, entrepreneur, or someone with a story worth telling, this is where you’ll learn to share it — on your terms.


Join the conversation with #StorytellingForALL and reach out to me personally if I can help.


Subscribe on LinkedIn
By Ron Watermon September 14, 2025
Storytelling for ALL™ LinkedIn Newsletter Vol. 3
By Ron Watermon September 14, 2025
Storytelling for ALL™ LinkedIn Newsletter Vol. 2
By Ron Watermon July 21, 2025
July 22, 2025, St. Louis, MO - There’s a line in Jerry Maguire that has always stuck with me. Young Ray asks his mom, “What’s wrong, Mom?” And she replies: “ First class is what’s wrong, honey. It used to be a better meal. Now it’s a better life. ” That line hits hard. Because access—access to opportunity, tools, and professionals—changes everything. And when it comes to storytelling, access has long been unequal. For decades, only a small group of insiders had the power to tell stories at the highest level. If you weren’t already in Hollywood or publishing, your story stayed in coach—often ignored, misrepresented, or lost. I wrote STORYSMART® Storytelling for ALL to change that. This book is a roadmap. It’s designed to give you—whether you’re a public figure, entrepreneur, athlete, or someone with a life story worth telling—the same tools used by insiders. The same strategies that power studios, presidents, billion-dollar production companies, and bestselling memoirs. It’s also deeply personal. I’ve seen too many remarkable true stories disappear because people didn’t know how to protect them—or worse, were taken advantage of. I’ve felt like an outsider myself. And I know what it means to want your story told right. That’s why I developed the STORYSMART® Framework. To empower people with meaningful stories to protect their rights, preserve their vision, and share it with the world—on their own terms. I’m making the Author’s Note from the book available as a free PDF download as part of this post. And if you’ve got 90 seconds, I invite you to watch the short video message from me below. This is your story. Let’s tell it the right way. About The Book In a world hungry for authentic narratives, STORYSMART® Storytelling for ALL™ : How to Take Control, Own Your True Story and Profit Like a Hollywood Insider delivers a rare insider’s guide to turning a true story into a cultural and financial asset while maintaining control. Designed for public figures, entrepreneurs, and individuals with powerful life stories, the book introduces the STORYSMART® Way, a step-by-step framework to organize, preserve, and professionally develop your story for books, film, and television. The book pulls back the curtain on how stories move through publishing, Hollywood, and streaming—and empowers readers to navigate the process like seasoned insiders. Topics include copyright and licensing, collaborating with elite-level professional filmmakers and ghostwriters, developing a pitch-ready treatment, and monetizing true stories through publishing, streaming, and merchandising. STORYSMART Storytelling for ALL is available currently as both a paperback and e-book. It will be available soon be in hardcover and audiobook formats. About the Author Ron Watermon is the founder of STORYSMART®, a cinematic storytelling consulting service and story development film studio. A lawyer, filmmaker, and Emmy-nominated television producer and writer, Ron’s led strategic communications for an MLB team, advised high-profile clients, and has produced both film and television productions. Ron lives in St. Louis with his family. Learn more about Ron at storysmart.net and ronwatermon.com #STORYSMART #StorytellingForAll #NewBook #MediaRights #TrueStories #BookLaunch
By Ron Watermon April 24, 2025
We are honored to share some big news. Our documentary, A Steak Guerrilla in St. Louis: The Dr. Arturo Taca Story, has been selected as one of five projects to receive funding from the St. Louis Film Project , a collaboration between the Regional Arts Commission (RAC) of St. Louis and Continuity . This recognition comes from a highly competitive pool of 115 applicants. The grant—up to $100,000—represents a decisive vote of confidence in our story and our approach to telling it. It also offers meaningful momentum as we enter the next phase of production. Most importantly, it reinforces what we believe: Dr. Arturo Taca’s story matters and deserves to be told. A Story Rooted in St. Louis — and Felt Across the World “A Steak Guerrilla in St. Louis” is a documentary rooted in the unlikely convergence of midwestern Americana and Filipino resistance. It follows the story of Dr. Arturo M. Taca, a Filipino surgeon and political exile who made St. Louis his home while taking a stand against Ferdinand Marcos's brutal dictatorship. Before terms like “fake news” and “disinformation” became common in American discourse, Dr. Taca uncovered the truth behind the Philippine president's fraudulent war record. That investigation began here—in dusty archives just outside of St. Louis—and set off a chain of events that toppled a brutal dictator. Our film uses a hybrid storytelling format, combining animated reenactments, interviews, and archival research to tell this story in an emotionally resonant and visually striking way. The Grant That Helps Make It Possible The St. Louis Film Project grant, funded through RAC and administered by Continuity, is part of an initiative to uplift the film community in St. Louis. RAC’s press release states that the fund was created to “support local filmmakers and organizations to tell stories rooted in St. Louis.” The evaluation process was rigorous. “Choosing five projects from over 100 submissions was no easy feat," said Vanessa Cooksey, President of RAC. "The talent and stories presented were incredible.” That’s why being one of the five chosen is more than just a financial boost—it affirms this story’s value and connection to our community. It means much to us, and we don’t take it lightly. A Delayed Start But a Firm Deadline While the grant announcement arrived months later than initially expected, we’ve been working behind the scenes to be ready to go once we receive funding. With this grant officially in place, we’re full steam ahead. The grant contractually obligates us to deliver the completed film by January 2026. That’s a fast turnaround in documentary filmmaking, especially for a story with historical depth, international relevance, and a visual style that blends live action with animation. That means every day counts. While the grant covers significant production costs, it also comes with essential parameters: 75% of funds must be spent within the City of St. Louis. We’re proud of that requirement—it aligns with our belief in investing locally and elevating regional talent. But it also means we must be innovative, strategic, and resourceful with every dollar we spend. We have our entire team in place, minus one critical position. We need a gifted DP to join our elite team. We are eager to work with a tremendous city-based production company or cinematographer who calls St. Louis home. If you know a great cinematographer who would like to join us, please have them email me at ron@storysmart.net. Why We’re Still Seeking Donor Support Even with the RAC grant, bringing this film to life in the way it deserves will take more. Animation, archival licensing, original score composition, color grading, distribution planning—it all adds up. And some of this can't be sourced in a way that fits grant guidelines. And because of the ambitious deadline, we’ll need to scale quickly without cutting corners. That’s where you come in. We’re seeking additional donor support to help us: Expand our animation sequences and visual storytelling capacity. Secure the rights to key archival materials that deepen the film’s historical accuracy. Shoot at least a couple of interviews with key individuals who live outside our region, including the Philippines. Invest in editorial and post-production tools that allow us to move efficiently without sacrificing quality. Ensure the finished film reaches the broadest possible audience, from film festivals to classrooms to international broadcast platforms. Your contribution—no matter the size—helps ensure that Dr. Taca’s story is told with the care, accuracy, and cinematic impact it deserves. If you believe in the power of truth-telling… if you value stories that connect communities and illuminate buried history… we hope you’ll consider becoming a supporter. Click here to donate Learn more about our film at steakguerrilla.com A Final Word: Why This Story Matters Now We often think history is distant, locked away in textbooks or museums. But A Steak Guerrilla in St. Louis reminds us that history is constantly being rediscovered—sometimes in our backyard. It’s a reminder that exile doesn’t silence the truth, that one person in one city can stand up to a dictator and change the course of a narrative written in lies, and that the work of defending democracy happens quietly, persistently, and often without recognition. Now, it’s time to give that recognition. With this grant—and with your support—we’re going to finish the film. And when we do, we’ll bring a hidden chapter of St. Louis history that reverberates far beyond our city limits. Thank you for sharing this journey with us, and a special thanks to each member of our talented filmmaking team. I'm grateful for your willingness to work to bring this story to the screen, your patience through this process, and your unselfish (uncompensated) work to make it happen. I have no doubt it will all be worth it! --Ron Watermon, Executive Producer & Director, A Steak Guerrilla in St. Louis: The Dr. Arturo M. Taca Story
By Ron Watermon December 18, 2024
At STORYSMART®, we’ve built a reputation for helping clients transform their personal histories from disorganized “blobs” of information into polished copyright-protected storytelling source materials so they can make the most of their story. Using a blend of high-end documentary filmmaking and museum-level digital archival services, we specialize in helping people tell their stories while they're still very much alive to guide the process. Our service is designed to help them shape their own narrative while maintaining control of their IP. In some respects, our core service would fit neatly in what studio executives would describe as the pre-production phase. It is designed to get all the source materials together in advance of storytelling. Most importantly, it is about preserving and developing a solid foundation in story IP. World building and character development with a focus on bullet-proof exclusive intellectual property. It is the kind of thing Hollywood agents and entertainment lawyers do for their clients. But with A Steak Guerrilla in St. Louis: The Dr. Arturo M. Taca Story , we’re charting new territory. This time, we’re not just helping someone prepare to tell their story—we’re taking the lead in the telling by producing an independently financed documentary about a remarkable man who passed away more than 27 years ago. He isn't here to lead the effort. This project represents a logical evolution for STORYSMART®: developing a hybrid model that blends independent filmmaking with family collaboration, allowing us to control the intellectual property (IP) while inviting Hollywood creatives to share in the equity. In a sense, pun intended, we are flipping the script a bit. We seek to pioneer a new way of bringing true stories to the screen, and we’re excited to share this journey with you while honestly admitting we are not entirely sure it will actually work. Our goal is to develop a truly collective collaborative model that grows the pie and benefits all involved. Rejecting exploitation and aligning roles to play to everyone's strength to forge a new path for true stories to the make it the screen. From Chaos to Cinema: Our Mission at STORYSMART® In our core business, we guide clients through the overwhelming “blob” phase of their personal histories—where ideas and materials are scattered and disorganized—getting them to a refined collection of copyright protected storytelling source materials that ensures they are fully ready for filmmaking, publishing, and much more. It is meaningful and rewarding work that makes a real difference for our clients. We work with individuals and families who are passionate about preserving their legacies, helping them turn their stories into lasting works of art they own. This approach ensures that our clients retain creative control and ownership over their narratives so they can make the most of their story. We put them in the driver's seat of the professional storytelling process like an agent might do for a celebrity. Whether it’s producing a feature documentary, writing a best selling memoir, or simply conducting a cinematic interview, the result is a legacy project that captures the essence of their life and experiences for future generations. It’s a process that centers around our clients’ involvement, their voice, and their vision. In many respects it mirrors the best practice pre-production research process deployed by the greatest documentary filmmakers like Ken Burns. It is tailored for an elite level of clients that demand excellence every step of the way, but it isn't for everyone. Why is that? It is a significant investment. The client pays us on fee-for-service basis. They own it as though they did it themselves. This model is ideal for client's who expect to remain in the drivers seat. We essentially act as a ghostwriting service, but with a cinematic spin on that idea. What sets A Steak Guerrilla apart is that this isn’t a high-end fee-for-service project. It isn't for a public figure, an organization or a high-net-worth highly accomplished individual. The biggest difference is huge to us. We are not being paid to do it. We are investing our own time and our own money to bring the story to the screen. We are essentially functioning as an independent filmmaker or studio. Same as any other. But not entirely. We are offering our client the opportunity to invest in order to be a joint venture partner in the project. Or if they don't want to invest, we will own the film ourselves as independent filmmakers. This is a STORYSMART®-led initiative where we’re not only producing the film in collaboration with great filmmakers but also developing new intellectual property in collaboration with Dr. Arturo M. Taca’s family. We are working to raise the money to make it happen. This marks a significant evolution in how we operate, highlighting our ability to innovate and adapt in the world of storytelling. Our goal is to develop a new way that democratizes access to great storytelling, while also making it a win-win-win for all involved. A Hybrid Approach to Filmmaking Our work on A Steak Guerrilla represents an innovative middle ground between independent production where the filmmaker owns it all and the traditional work-for-hire models where the client owns it all. It’s a hybrid approach that brings together the best of both worlds: - Independent Control: By leading the fundraising and production efforts, we as a team retain control over the creative direction and the IP, ensuring the story is told with integrity and impact. - Collaborative Partnerships: We’re working hand-in-hand with Dr. Taca’s family to honor their legacy while also inviting Hollywood creatives to contribute their talents with an equity stake in the project. This model is breaking new ground in the film industry, demonstrating how filmmakers, families, and creatives can work together in a collaborative collective to bring untold stories to life. Assuming Dr. Taca's family invests, they join us as equity parters. If they don't invest money, but simply provide access to the story, we will make sure they share in the profits. It is a win-win approach that ensures all parties have a vested interest in the project’s success while maintaining creative alignment and authenticity. Why This Story Matters Now Dr. Arturo M. Taca’s story is one of resilience, heroism, and humanity —a story that still resonates deeply today. More than 27 years after his passing, A Steak Guerrilla aims to shine a light on his remarkable story. For the Filipino community and the global diaspora, it’s a chance to celebrate a shared history of resilience and pride that might otherwise be lost to history. For broader audiences, it’s an opportunity to learn about an unsung hero whose story deserves to be part of the global narrative. At STORYSMART®, we believe stories like this are more important than ever. In an era where historical narratives are often simplified or overlooked, A Steak Guerrilla seeks to provide depth, context, and emotional resonance. It’s a film that not only preserves history but also inspires future generations. What to Expect from the Steak Guerrilla Documentary The Steak Guerrilla documentary will be a deeply moving exploration of Dr. Arturo M. Taca’s life and legacy, told through a combination of expert interviews, animated reenactments, and never-before-seen archival materials. Key elements of the film will include: - Firsthand Accounts: Through interviews with family members, historians, and those familiar with his life, the film will provide an intimate look at Dr. Taca’s courageous actions and their lasting impact. - Archival Materials: Using photographs, documents, and his unpublished personal memoir, the documentary will reconstruct the historical context in vivid detail, allowing viewers to immerse themselves in the era. - Animated Reenactments: To bring critical moments of Dr. Taca’s story to life, we will incorporate carefully crafted reenactments that highlight key events, including his covert efforts to aid guerrilla fighters. - Global Perspective: The film will explore the broader implications of Dr. Taca’s work, connecting his story to the larger narrative of Filipino resilience and the shared sacrifice to restore democracy to the Philippines. With this rich tapestry of storytelling techniques, Steak Guerrilla will honor the past while engaging contemporary audiences with its universal themes of courage, humanity, and the enduring contribution of one man’s actions. A Vision for the Future of Storytelling With A Steak Guerrilla , we’re proving that stories can be brought to the screen in a way that benefits everyone involved: - Families retain a say in how their legacies are shared. - Creatives receive a stake in the project, ensuring alignment and investment in its success and any derivative storytelling that results from their work. - Audiences gain access to stories that inspire, educate, and connect across cultures and generations. This isn’t just about one film. It’s about creating a sustainable, collaborative model for storytelling that empowers families, filmmakers, and creatives to work together in new ways. For us, it is about providing Storytelling For ALL™ and Filmmaking For ALL™ By bridging the gap between traditional work-for-hire services and fully independent productions, STORYSMART® is pioneering a model that ensures all stakeholders have a voice and a share in the project’s outcome. This hybrid approach is not only innovative but also necessary. As the storytelling landscape evolves, so too must the ways in which we approach collaboration, ownership, and equity. A Steak Guerrilla is a blueprint for what’s possible when filmmakers and families work together to honor the past while shaping the future of storytelling. Help Us Bring A Steak Guerrilla to Life We’re thrilled to embark on this journey and invite you to join us in bringing A Steak Guerrilla to life. Follow the project’s progress on Facebook, LinkedIn, and at steakguerrilla.com . Together, we can ensure that Dr. Taca’s legacy—and countless other untold stories—live on for generations to come. Stay tuned for updates and thank you for supporting this bold new vision for storytelling. Whether through engagement, financial support, or simply sharing the story with others, you can play a part in helping us redefine how remarkable true stories are brought to the screen. About STORYSMART® Nothing is more enduring than a beautiful film that brings a story alive on screen and in our hearts. Great stories demand nothing less than cinematic Hollywood storytelling. STORYSMART® specializes in helping mission-driven organizations and public figures make the most of their story using a proprietary approach that blends Hollywood cinematic storytelling with museum-like collection curation and story-focused brand licensing. STORYSMART® redefines Hollywood production by partnering with clients to develop their story into a film, allowing them to control their IP rights and benefit financially as their story is produced by the best filmmakers and storytellers.
By STORYSMART® September 8, 2024
Advising clients to invest in storytelling should be part of your estate planning wealth management practice. For high-net-worth individuals, like CEOs, professional athletes, or entertainers, their legacy extends beyond mere financial wealth. Their personal and professional journeys hold a unique value that can be monetized and appreciated over time, just like their financial assets. Estate planning and wealth management have traditionally focused on protecting tangible assets like properties and investments. However, there is an increasing awareness that personal stories, when preserved and protected, hold significant financial value. In this post, we’ll explore the concept of personal legacies as intellectual property (IP), how digitizing assets like photos and documents plays a crucial role, and the importance of recording on-camera interviews that provide the foundation for future media projects. We’ll also delve into why copyright protection is critical for safeguarding these stories and positioning them as valuable assets for future use. We are firm believers that wealth management and estate planning attorneys have a key role to play in this evolving approach to legacy preservation, and partnering with a service like STORYSMART® can help their clients protect their most personal and irreplaceable asset: their story. The Value of Personal Legacies as Intellectual Property When we think of wealth, it’s easy to focus on tangible assets like real estate, stocks, or business holdings. However, for high-profile clients, wealth goes beyond material possessions—it includes their personal narrative and their NIL (name, image & likeness), which can be leveraged as a form of intellectual property (IP). In the same way that brands or creative works are protected by copyright and trademarks, a client’s personal story can—and should—be safeguarded as valuable IP. Expanding the Definition of Wealth Personal stories are an often untapped asset that, with the right approach, can be monetized and preserved for future generations. Consider the growing interest in documentaries, autobiographies, and feature films based on real-life events. For well-known individuals—whether CEOs, professional athletes, or entertainers—their life stories can generate significant interest and revenue. However, if these stories are not protected, they can be exploited or misrepresented without their consent. As their attorney, it would be malpractice to fail to recognize the practical steps your client should take to protect themselves and their estate. That’s why viewing a client’s story as a valuable part of their overall wealth portfolio is a forward-thinking approach that more attorneys and wealth managers are beginning to embrace. Public Figures and Personal Brand For public figures, legacy preservation goes beyond sentimental value—it is often tied directly to their personal brand. Whether it’s a famous entertainer, a prominent business leader, or an athlete at the height of their career, controlling the narrative of their story is critical to maintaining the integrity of their brand. Unauthorized biographies, sensationalized media portrayals, and one-sided stories can all tarnish a carefully curated image. This can devalue a personal brand. That is why you have a duty to help your client make smart decisions when it comes to protecting their personal brand. Securing copyright protection for personal stories gives the individual control over how their narrative is shared and monetized, allowing them to reap the benefits while safeguarding against exploitation. The Importance of Digitizing Personal Assets One of the first steps in preserving a legacy is ensuring that personal assets, such as family photos, important documents, and memorabilia, are properly digitized and stored. Digital archives are essential for safeguarding a client’s personal history, providing a secure, easily accessible way to preserve these materials for future use. Too often those in the public eye fail to take simple steps to ensure they own key things that they need such as photographs. We see this problem all the time with celebrities and athletes. They can’t even build a website or launch a retail line without having to paying other for a photograph of themselves. How to Digitize Personal Assets Digitizing personal assets requires an organized, thoughtful approach. Start by gathering all relevant materials—photos, diaries, letters, home videos, and any important documents that reflect the client’s life story. These materials should be categorized and cataloged to ensure nothing is lost or overlooked. Once organized, the next step is to professionally scan or convert these assets into digital formats, ensuring they are of the highest quality and can be stored securely. Many high-net-worth clients opt to work with archivists or digital preservation specialists who can handle the process from start to finish, ensuring that the digital assets are both accessible and secure. These assets can then be stored in cloud-based systems, offering easy access for the client and their family, while also protecting against physical degradation over time. Why Digitize? The benefits of digitizing personal assets are manifold: 1. Preservation: Over time, physical materials—photos, documents, tapes—deteriorate. Digitizing these assets ensures they are preserved in their best form for future generations. No more worrying about faded photos or fragile home videos. 2. Access: Digital archives allow clients and their families to access their memories at any time, from anywhere in the world. This ease of access is particularly important for clients with large, dispersed families or those who travel frequently. 3. Copyright and Ownership: Once digitized, these assets can more easily be copyrighted. A digital archive simplifies the process of establishing ownership and ensuring the client retains control over their personal materials. This means the client’s legacy can be legally protected, ensuring it isn’t used without permission. Cinematically Preserving Stories through On-Camera Interviews While digitizing physical assets is essential, the heart of legacy preservation lies in storytelling. Recording high-quality, on-camera interviews with the client, as well as their circle of family, friends, and colleagues, provides a rich source of material that captures their life in a way that documents alone cannot. These interviews offer emotional depth, nuance, and the personal perspective necessary to create a well-rounded narrative. Most importantly, this simple critical step is the essential building block of telling their story. In the world of Hollywood, these materials are referred to as “storytelling source material” the key IP foundation that is utilized to develop screenplays or other works. Typically books that are written about an individual are built on conducting interviews. These interviews are the copyright protected work product of the author or publisher. If the New York Times interviews your client, the New York Times owns that. They have lawyers lined up to protect the work product of that media. If a Hollywood producer wants to develop a streaming series based on a New York Times story or stories, they would license those stories as source material. Our point to you is that the media landscape has shifted to the point that you can advise your client to flip the script a bit and engage their own team to do these valuable interviews so your client owns them like the media outlet. They essentially become their own Hollywood Studio or Media outlet by engaging professionals on a work-for-hire basis so they own the work product. How to Conduct On-Camera Interviews On-camera interviews should be approached with the same level of professionalism as any media production. To truly capture the essence of a client’s story, a team of experienced filmmakers and interviewers is essential. The process typically begins with detailed preparation—understanding the key events in the client’s life, their values, and what they hope to convey in their legacy. Creating a thoughtful interview guide ensures that the conversation flows naturally and covers the most important aspects of their life. It’s also crucial to interview not only the client but also those close to them—family members, close friends, business associates. These interviews help paint a fuller picture of the individual’s impact on the people around them and provide additional perspectives that enrich the narrative. The key element behind this process is to paper everything from a consent standpoint. The producer and crew are hired by the client on a work-for-hire basis. They sign confidentiality agreements in addition to stipulating that they are conveying their rights to the work to the client. Everyone interviewed signs consents to the interview conveying their rights. If interviews are conducted on location, a location agreement is signed granting permission. You get the idea. Why Conduct On-Camera Interviews? 1. Documentary Filmmaking: Cinematically recorded interviews provide the foundation for future documentaries about the client’s life. High-quality footage is a valuable asset that can be used to create professional-grade films showcasing the client’s legacy. 2. Source Material for Screenwriting: These interviews provide authentic source material for screenwriters who may want to adapt the client’s life story for film or television. Firsthand accounts are invaluable in creating engaging, compelling scripts. 3. Writing a Book: Detailed, recorded interviews can serve as the backbone for writing memoirs or biographies. The stories told during these interviews offer personal insight that helps bring a written narrative to life. 4. Licensable Media for Future Use: Cinematically recorded interviews can be licensed for use by media outlets, news organizations, or even educational institutions. This allows the client’s story to be shared with the world, while they retain control and reap the financial benefits. Copyright Protection: Safeguarding Personal Stories Once personal assets have been digitized and interviews have been recorded, the next critical step is securing copyright protection. Copyrighting personal stories and materials ensures that the client’s narrative remains under their control, safeguarding against unauthorized use or exploitation. How to Copyright Personal Stories The process of copyrighting personal stories begins with registering the material through the appropriate legal channels. For written documents, photos, and digitized assets, this means filing with the U.S. Copyright Office or equivalent international organizations. For filmed interviews, copyright can be established on the recorded footage, providing the client with ownership rights over this valuable content. It is recommended that wealth management and estate planning attorneys work with IP specialists to ensure all copyright protections are in place. This step is crucial in turning personal stories into legally protected intellectual property that can be monetized in the future. Why Copyright is Crucial 1. Control and Ownership: Copyright protection ensures that the client retains control over how their story is used. Whether it’s for a documentary, a book, or a television adaptation, no one can use or reproduce their story without permission. 2. Future Monetization: By securing copyright, the client opens the door to future revenue opportunities. Their story can be licensed for use in various media formats, creating a lasting financial benefit for themselves and their family. 3. Avoiding Misrepresentation: Copyright protection is the most effective way to prevent unauthorized use of a client’s story, particularly for public figures who are often at risk of having their narrative distorted by unauthorized biographies or media portrayals. Practical Examples of Personal Stories as Marketable Assets Several high-profile individuals have successfully transformed their personal stories into marketable assets, underscoring the value of preserving and protecting legacies. 1. Athletes and Entertainers: Documentaries like The Last Dance (Michael Jordan) and Miss Americana (Taylor Swift) have become cultural phenomena, showcasing how personal narratives can be monetized and preserved for future generations. 2. CEOs and Entrepreneurs: Business leaders like Steve Jobs and Elon Musk have inspired films, documentaries, and books, all of which generate significant revenue and cement their legacy in the public consciousness. These examples demonstrate the potential financial and reputational value of copyright-protected personal stories. The Role of Attorneys in Protecting Legacies Wealth management and estate planning attorneys have a unique opportunity to offer a holistic service to their clients. By helping clients protect not only their financial assets but also their personal stories, attorneys can offer a more comprehensive approach to legacy building. As your client’s advocate, you have an obligation to help your client understand the value in investing in telling their own story. The media landscape has changed to the point that you can help your client maximize the value of this asset by taking ownership of the storytelling development process. It has never been easier to finance and produce an independent film, self-publish a book, or launch your own retail line. As your client’s attorney, you have an obligation to think through all the ways in which your client’s stories can be monetized. How Attorneys Can Help Clients Protect Their Stories Attorneys play a crucial role in helping clients navigate the legal landscape of copyright protection and intellectual property. By partnering with professionals who specialize in storytelling and digital archiving, like STORYSMART®, attorneys can offer their clients a seamless way to safeguard their legacies. Conclusion A personal story is more than a memory—it’s a valuable asset that, when properly protected, can generate financial and emotional benefits for years to come. By digitizing personal assets, conducting cinematic interviews, and securing copyright protection, clients can ensure their legacies are preserved and monetized in a way that reflects their values and accomplishments. Wealth management and estate planning attorneys have the opportunity – and I believe obligation - to enhance their client relationships by helping protect these stories. In partnership with professionals like STORYSMART®, they can safeguard the legacies of high-profile individuals, ensuring their stories remain intact for future generations. Now is the time to think beyond traditional asset management and consider how storytelling can add lasting value to your client’s estate. About STORYSMART® Nothing is more enduring than a beautiful film that brings a story alive on screen and in our hearts. Great stories demand nothing less than cinematic Hollywood storytelling. STORYSMART® specializes in helping mission-driven organizations and public figures make the most of their story using a proprietary approach that blends Hollywood cinematic storytelling with museum-like collection curation and story-focused brand licensing. STORYSMART® redefines Hollywood production by partnering with clients to develop their story into a film, allowing them to control their IP rights and benefit financially as their story is produced by the best filmmakers and storytellers.
By STORYSMART® July 8, 2024
A Comprehensive Guide for Individuals Considering A Documentary Film Project
By STORYSMART® July 1, 2024
A practical guide to help a public figure develop their own story as an independent film.
By STORYSMART® June 29, 2024
Offering practical advice on how to adapt your personal story to the screen.
By STORYSMART® June 24, 2024
STORYSMART® Strategies for Public Figures to Make the Most of Their Story
Show More