St. Louis, MO – January 20, 2023 - Becoming a STORYSMART PR pro is all about mastering the art of video storytelling. If you are not currently providing your clients video storytelling services, you are probably committing PR malpractice.

Seriously. In today's digital age, video content is king and storytelling is the key to unlocking its potential. You got into PR because you loved storytelling right? So why not help your client control their narrative and share their story directly with their target audience.

To stand out in the crowded PR landscape where you clients have lots of options, it's important to not only master the art of storytelling, but also to understand the importance of having your client own the copyright on their creative. You should also show them the power of utilizing brand journalism.

The power of storytelling in PR cannot be overstated. It is a powerful tool that allows you to connect with your audience and build emotional connections. But to truly make an impact, you need to take your storytelling to the next level by incorporating video. Video is the most engaging and shareable form of content, and it's crucial to master the art of creating compelling video stories.

To do this, it's important to focus on creating a strong narrative, using visual elements, and incorporating emotion. A well-crafted video story will not only capture the attention of your client’s audience, but it will also leave a lasting impression. Study after study shows that audiences remember good stories long after they are shared.

We live in a world where everyone with a website and social media is essentially on online media outlet. Today it is all about the shareable link. It is your job to help your client think and act like a media outlet. That starts with making sure they own their own story. Literally.

You need to own the copyright on your creative work. As a PR pro, you want to ensure that your hard work is protected and that you have control over how it's used. By owning the copyright, you can prevent others from using your content without permission and ensure that you're properly compensated for your work.

When you are doing work for your client you should be offering it as a work for hire and conveying copyright to them because the reality is they would own the copyright if they did it themselves. You don’t want to create a reason for them to move their work inside.

Another important aspect of becoming a STORYSMART PR pro is utilizing brand journalism. Brand journalism is all about telling stories that align with your brand's values and mission. It allows you to create authentic and engaging content that resonates with your audience. By incorporating brand journalism into your video storytelling, you can build trust and credibility with your audience and establish yourself as a thought leader in your industry.

That goes for you and your client. It is your job to help position your client as the go to trusted expert in their field of expertise. Storytelling using an honest, high integrity approach like brand journalism can help build that trust.

To measure the success of your video storytelling efforts, it's important to track metrics such as views, engagement, and conversions. Case studies of successful video storytelling in PR can also provide inspiration and guidance on how to create effective content.

In conclusion, mastering the art of video storytelling and understanding the importance of owning the copyright on your creative work and utilizing brand journalism are all keys to becoming a STORYSMART PR pro. By putting these strategies into practice for your clients, you can create compelling video stories that connect with your client’s audience and help them grow their business by establishing a level of trust with their audience.

The bottom line, you owe to yourself and your clients to become a STORYSMART PR Pro by providing high quality video storytelling as a service.

--Ron Watermon with ghostwriting assistance from OpenAI (ChatGPT)

About STORYSMART

You have a story to bring to the screen, but you don't have the time or resources to do it yourself. Telling your story well with video can be hard. And let’s be brutally honest. No app will turn you into a great filmmaker. Few can produce a do-it-yourself (DIY) video or film we actually want to watch, much less remember.

To do justice to your story on screen, you need the right skills and equipment, not to mention time, money and talent.

That is why STORYSMART developed our premium video storytelling as a service. We help clients tell their story in the amazing way they deserve with a proprietary done-for-you video storytelling service unlike any other.

STORYSMART provides a nationwide premium video storytelling service that empowers clients to have their stories told professionally while retaining their intellectual property rights as though they did it themselves.

STORYSMART provides clients an experienced television reporter or journalist filmmaker to help them tell their story following our proprietary high-integrity brand journalism system. Our transparently priced premium services for agencies, businesses and families ensures that each client gets an authentic, high-quality story they own the intellectual property rights on forever.

About Ron Watermon

Ron Watermon is the founder and CEO of STORYSMART, a premium video storytelling technology startup that empowers anyone to have their stories told professionally while ensuring they retain the intellectual property rights on their productions.

A creative and innovative communications leader with nearly three decades of experience, prior to founding STORYSMART, Ron was responsible for modernizing the St. Louis Cardinals communications by leading the team’s investment in video storytelling, brand journalism, fan engagement and social media.