St. Louis, MO – March 7, 2023 - When you invest in professional video storytelling for your brand, it's important to get the most value out of that investment. One way to do that is by creating multiple videos from the same brand journalism interviews you conduct to tell your story.

This approach allows you to tell different aspects of your brand story, target different audiences, and maximize your reach on social media. This “SMART” approach is what we have been using to help our clients make the most of their investment in video storytelling. Our most popular storytelling packagesnow include multiple videos for one price. For context, you can see examples below and here.

I’m not here to sell you on our storytelling packages, but I do want you to be smart about your approach when investing in professional video storytelling so you maximize the benefits and generate the most return on your investment.

To that end, in this post, we will discuss the benefits of creating multiple videos from your brand journalism interviews and how it can help you get the most out of your investment.

1. Tell Different Aspects of Your Brand Story

Brand journalism interviews often yield a wealth of content that can be used to tell different aspects of your brand story. By creating multiple videos, you can showcase different aspects of your brand's mission, values, and products or services. This allows you to engage with your audience on different levels and provide a more comprehensive picture of your brand.

2. Target Different Audiences

Creating multiple videos from your brand journalism interviews also allows you to target different audiences. For example, you might create a video that highlights the environmental sustainability of your products for an eco-conscious audience, and another video that showcases the innovative technology behind your products for a tech-savvy audience. This approach allows you to reach more people with tailored content that speaks directly to their interests.

3. Maximize Your Reach on Social Media

Social media is a powerful tool for reaching and engaging with your target audience. By creating multiple videos from your brand journalism interviews, you can share them on different social media platforms and increase your reach. For example, you might share a shorter, more attention-grabbing video on Instagram and a longer, more informative video on YouTube. This approach allows you to tailor your content to the specific requirements of different social media platforms and increase your visibility across multiple channels.

4. Get More Value from Your Investment

Creating multiple videos from your brand journalism interviews also allows you to get more value from your investment in professional video storytelling. Instead of producing a single video and hoping it will resonate with your audience, you can create a suite of videos that showcase different aspects of your brand and target different audiences. This approach allows you to get more mileage out of your investment and increase the ROI of your video storytelling efforts.

Conclusion

Creating multiple videos from your brand journalism interviews is a smart way to maximize the value of your investment in professional video storytelling. By telling different aspects of your brand story, targeting different audiences, and maximizing your reach on social media, you can engage with your audience on multiple levels and get more value from your investment. If you're looking to create a suite of videos from your brand journalism interviews, consider working with a professional video production firm that can help you achieve your goals and get the most out of your investment.

--Ron Watermon with ghostwriting assistance from OpenAI (ChatGPT)

About STORYSMART

You have a story to bring to the screen, but you don't have the time or resources to do it yourself. Telling your story well with video can be hard. And let’s be brutally honest. No app will turn you into a great filmmaker. Few can produce a do-it-yourself (DIY) video or film we actually want to watch, much less remember.

To do justice to your story on screen, you need the right skills and equipment, not to mention time, money and talent.

That is why STORYSMART developed our premium video storytelling as a service. We help clients tell their story in the amazing way they deserve with a proprietary done-for-you video storytelling service unlike any other.

STORYSMART provides a nationwide premium video storytelling service that empowers clients to have their stories told professionally while retaining their intellectual property rights as though they did it themselves.

STORYSMART provides clients an experienced television reporter or journalist filmmaker to help them tell their story following our proprietary high-integrity brand journalism system. Our transparently priced premium services for agencies, businesses and families ensures that each client gets an authentic, high-quality story they own the intellectual property rights on forever.

About Ron Watermon

Ron Watermon is the founder and CEO of STORYSMART, a premium video storytelling technology startup that empowers anyone to have their stories told professionally while ensuring they retain the intellectual property rights on their productions.

A creative and innovative communications leader with nearly three decades of experience, prior to founding STORYSMART, Ron was responsible for modernizing the St. Louis Cardinals communications by leading the team’s investment in video storytelling, brand journalism, fan engagement and social media.