St. Louis, MO – April 15, 2023 - As the second generation of an established family business, you know how important it is to stay relevant in today's crowded online marketplace.

With so many companies vying for attention, it can be challenging to stand out and connect with your audience in a meaningful way. You recognize the growing importance of digital marketing and social media. That's why investing in video storytelling as a marketing tool is crucial for family businesses looking to make an impact.

The Power of Video Storytelling

Video storytelling is a powerful way to engage with your audience and create an emotional connection that goes beyond traditional marketing techniques. Research has shown that videos can increase engagement rates, improve brand recognition, and even lead to higher conversion rates.

But what makes video storytelling so effective? For one, videos can convey a lot of information in a short amount of time, making them an excellent tool for storytelling. Additionally, videos can evoke emotions and create a sense of empathy with the viewer, helping to establish a personal connection with your brand.

Why Family Businesses Need to Invest Now

As a family business, you have a unique advantage when it comes to storytelling. Your business likely has a rich history and personal connection with your customers that can be leveraged to create compelling video content. By investing in video storytelling now, you can set yourself apart from the competition and showcase what makes your family business special.

Take, for example, the family-owned bakery that creates their signature pastry recipe passed down from generation to generation. By sharing the story behind the recipe and the hard work that goes into creating it, they can build a deeper connection with their customers and create a loyal fan base that keeps coming back.

The Role of Brand Journalism

Brand journalism is a technique that involves creating content that tells a brand's story in a journalistic style. By creating authentic and engaging content that resonates with your audience, you can establish yourself as a trusted source of information and build brand loyalty.

For family businesses, brand journalism can be particularly effective. By showcasing the people behind the business and telling their stories, you can create a sense of community and connection with your audience. This can be achieved through interviews with key employees, behind-the-scenes footage, and customer testimonials, among other techniques.

Tips for Successful Video Storytelling

If you're considering investing in video storytelling for your family business, here are some tips to keep in mind:

•Define a clear message: Your video should have a clear message that resonates with your audience and reflects your brand values.

•Know your audience: Understanding your target audience is crucial for creating content that connects with them on an emotional level.

•Keep it authentic: Authenticity is key to creating a personal connection with your audience. Your video should reflect your brand's personality and values.

•Work with professionals: While it's possible to create videos on your own, working with professionals can help you achieve a more polished and effective final product.

Investing in video storytelling as a marketing tool is crucial for family businesses looking to stay relevant and connect with their audience in today's crowded online marketplace. By leveraging the power of video and brand journalism, you can tell your family business's story in a compelling and authentic way that resonates with your audience. So why wait? Start creating your own video content today and see the impact it can have on your brand.

Please don't hesitate to reach out if we can help. You have an open invitation from me to schedule a free, no-obligation, one hour storytelling strategy sessionwhere we will identify your goals and I’ll help you map out a workable strategy that fits your budget.

I will lay out DIY (do it yourself) and professional options, including what it might look to engage us. You nothing to lose and you will walk away with a next generation video storytelling marketing plan you can implement now. It is time you get STORYSMART with your family business story.

-- Ron Watermon, with Ghostwriting Assistance from ChatGPT

About STORYSMART

You have a story to bring to the screen, but you don't have the time or resources to do it yourself. Telling your story well with video can be hard. And let’s be brutally honest. No app will turn you into a great filmmaker. Few can produce a do-it-yourself (DIY) video we want to watch, much less remember.

To do justice to your story on screen, you need the right skills, equipment, time, money and storytelling talent.

That is why STORYSMART developed our turnkey-easy premium filmmaking and video storytelling as a service. We help clients tell their story in the amazing way they deserve with a proprietary done-for-you video storytelling service unlike any other.

STORYSMART provides a nationwide premium filmmaking and video storytelling service that empowers clients to have their stories told professionally while retaining their intellectual property rights as though they did it themselves.

About Ron Watermon

Ron Watermonis the founder and CEO of STORYSMART, a nationwide premium filmmaking and video storytelling service that empowers clients to have their stories professionally produced by experienced Filmmakers and TV Reporters while retaining their intellectual property rights.

A creative and innovative communications leader with nearly three decades of experience, prior to founding STORYSMART, Ronspent 18 MLB seasons with the St. Louis Cardinals where he was responsible for modernizing the team's communications by leading their investment in video storytelling, brand journalism, fan engagement and social media.