St. Louis, MO - March 11, 2023 - Are you a family-owned business looking to differentiate yourself from the competition and connect with customers on a deeper level?

If so, you should invest in professional video storytelling.

Here are five reasons why:

1. Increased engagement: Video is a highly engaging medium that can capture and hold viewers' attention in a way that other forms of content simply can't. By using video storytelling to tell your family business's story, you can create a more emotional and memorable experience for your audience, which can help increase engagement and ultimately drive sales. It is about fostering a stronger sense of community you’re your customers and ratifying that sense of belonging.

2. Better brand recognition: Video can also help you build brand recognition and awareness by showcasing your business's unique values, products, and services. With the right video storytelling, you can create a lasting impression on potential customers and help differentiate your family business from competitors. We want to know who we are doing business with today and, more importantly, we want to like the people we do business with. Nothing is more powerful than a well-told story on screen to foster a deeper relationship with your customers.

3. Personal connection: Family-owned businesses have a unique advantage when it comes to connecting with customers on a personal level. By using video to share your family's story, values, and history, you can create a deeper sense of connection and trust with your audience, which can help drive loyalty and repeat business. You can use storytelling to ratify that sense of belonging that is interwoven into the fabric of any family. Use that to grow your customer community by building personal connections through the power of professional video storytelling.

4. Flexibility: Video is a highly flexible medium that can be used in a variety of ways to promote your family business. For example, you could use video to showcase new products, demonstrate your services, or highlight your team's expertise and experience. The potential use of video is limitless, but the real power comes when you bring humanity to your storytelling and connect with your audience at a human level. Nothing is better than professional video storytelling to make that happen for your brand.

5. Long-term benefits : Video storytelling can also offer long-term benefits for your family business. By creating high-quality video storytelling that showcases your brand's values and unique story, you can create a lasting legacy that will be remembered for years to come. Remember that this process can strengthen your business as great video storytelling can build a stronger emotional connection within your business with your employees and fellow family members as much as with your customers.

In conclusion, video storytelling is a highly effective marketing tool that family-owned businesses should consider investing in. With its ability to increase engagement, build brand recognition, create personal connections, offer flexibility, and provide long-term benefits, video can help your family business stand out in a crowded market and connect with customers in a meaningful way.

If you are interested in learning more about how you could use video storytelling, feel free to book a free consultation with me and I’ll walk you through a variety of options. There is no obligation to engage us to help, we simply want you to see the value in owning your own story. We want you to #GetSTORYSMART with your video storytelling whether you hire us or not.

--Ron Watermon with ghostwriting assistance from OpenAI (ChatGPT)

About STORYSMART

You have a story to bring to the screen, but you don't have the time or resources to do it yourself. Telling your story well with video can be hard. And let’s be brutally honest. No app will turn you into a great filmmaker. Few can produce a do-it-yourself (DIY) video or film we actually want to watch, much less remember.

To do justice to your story on screen, you need the right skills and equipment, not to mention time, money and talent.

That is why STORYSMART developed our premium video storytelling as a service. We help clients tell their story in the amazing way they deserve with a proprietary done-for-you video storytelling service unlike any other.

STORYSMART provides a nationwide premium video storytelling service that empowers clients to have their stories told professionally while retaining their intellectual property rights as though they did it themselves.

STORYSMART provides clients an experienced television reporter or journalist filmmaker to help them tell their story following our proprietary high-integrity brand journalism system. Our transparently priced premium services for agencies, businesses and families ensures that each client gets an authentic, high-quality story they own the intellectual property rights on forever.

About Ron Watermon

Ron Watermon is the founder and CEO of STORYSMART, a premium video storytelling technology startup that empowers anyone to have their stories told professionally while ensuring they retain the intellectual property rights on their productions.

A creative and innovative communications leader with nearly three decades of experience, prior to founding STORYSMART, Ron was responsible for modernizing the St. Louis Cardinals communications by leading the team’s investment in video storytelling, brand journalism, fan engagement and social media.