THE POWER OF FAMILY: Why Video Storytelling Is Perfect for Family-Owned Businesses

St. Louis, MO – March 12, 2023 - As a family-owned business, you have a unique advantage when it comes to connecting with customers on a deeper level. By sharing your family's story, values, and history, you can create a personal connection that resonates with your audience and sets you apart from your competitors.

There is no better way to share your story than through video storytelling. Here is why:

1. Personalization: Video allows you to tell your family's story in a visually appealing personalized and engaging way. By showcasing your family members, their personalities, and their experiences, you can create a sense of authenticity and relatability that customers can't get from traditional marketing materials. It is your superpower that you should use as much as possible.

2. Emotional impact : Video has the power to evoke emotions in a way that other mediums simply can't. By using simple storytelling techniques like character development, plot, and pacing, you can create a narrative that resonates with your audience and leaves a lasting impact. No process is more effective than the brand journalism documentary filmmaking approach we use with clients. That why we are big advocates for hiring a professional storyteller to help you bring your story to the screen.

3. Legacy: As a family-owned business, you have a unique legacy that you want to preserve and pass on to future generations. Video storytelling is the perfect way to do this. By creating high-quality video stories that document your family's history, values, and achievements, you can create a legacy that will be remembered for years to come by those that work for you. In a sense, it is a way of investing in strengthening the family culture of your business and preserving it for years to come.

4. Connection: Video storytelling allows you to connect with customers on a deeper emotional level that goes way beyond the traditional transactional relationships that define most business – customer relationships. By sharing your family's story and values, you can create a sense of community and belonging that resonates with your audience and drives customer loyalty.

Investing in high-quality professional video storytelling is the perfect way for family-owned businesses to connect with customers on a deeper level. By using personalized, emotional, and authentic storytelling techniques, family businesses can create a sense of community, preserve their legacy, and differentiate themselves from competitors. It is a STORYSMART way to own your story forever.

--Ron Watermon with ghostwriting assistance from OpenAI (ChatGPT)

About STORYSMART

You have a story to bring to the screen, but you don't have the time or resources to do it yourself. Telling your story well with video can be hard. And let’s be brutally honest. No app will turn you into a great filmmaker. Few can produce a do-it-yourself (DIY) video or film we actually want to watch, much less remember.

To do justice to your story on screen, you need the right skills and equipment, not to mention time, money and talent.

That is why STORYSMART developed our premium video storytelling as a service. We help clients tell their story in the amazing way they deserve with a proprietary done-for-you video storytelling service unlike any other.

STORYSMART provides a nationwide premium video storytelling service that empowers clients to have their stories told professionally while retaining their intellectual property rights as though they did it themselves.

STORYSMART provides clients an experienced television reporter or journalist filmmaker to help them tell their story following our proprietary high-integrity brand journalism system. Our transparently priced premium services for agencies, businesses and families ensures that each client gets an authentic, high-quality story they own the intellectual property rights on forever.

About Ron Watermon

Ron Watermon is the founder and CEO of STORYSMART, a nationwide premium filmmaking and video storytelling service thatthat empowers clients to have their stories professionally produced by experienced Filmmakers and TV Reporters while retaining their intellectual property rights.

A creative and innovative communications leader with nearly three decades of experience, prior to founding STORYSMART, Ron spent 18 MLB seasons with the St. Louis Cardinals where he was responsible for modernizing the team's communications by leading their investment in video storytelling, brand journalism, fan engagement and social media.