St. Louis Missouri - April 22, 2022 - You need attractive production models to make your video storytelling sustainable. You should be consistently sharing audience-focused video stories to grow your business.

This blog post is about how do you can make your video storytelling sustainable with attractive production models.

At the risk of being overly provocative, we are going to start our lesson by going to Madison Avenue to understand the role of attractive production models in sustainable video storytelling.

I enjoyed the TV show Mad Men, a story that centers around a character named Don Draper, played by St. Louis native Jon Hamm. Draper is a brilliant Madison Avenue ad executive with more than a few character flaws. The show is set around 1960. It is beautifully produced with a wonderfully gifted ensemble cast that brings the misogynistic period to life.

When talking to investors and potential clients, I often use Don Draper as an example of the type of customer that benefits from the old school 1960s approach that today’s video production industry still uses.

As a savvy ad executive, Don is the archetype sophisticated buyer.

Don knows what he is looking for when he goes to produce a video. He is sophisticated enough to source it and he serves as his own general contractor on projects. So Don represents the type of buyer who is best served by today’s video and film production industry.

In a way, Don is like the experienced travel agent was before the travel industry modernized the buying process and became a more transparent market through internet tools like Travelocity and Expedia.

Not that long ago, the travel industry was set up for sophisticated buying agents who played a key role in booking family or business travel. They were like your general contractor on your design-build vacation.

Back then you needed a travel agent because there was little transparency in the market, and most of what you needed was simply not accessible to consumers like it is now.

The internet changed the game. That change has not come to the production industry yet. It is still that 1960s model that serves someone like Draper.

The professional film and video industry hasn’t yet caught up or modernized the buying experience. It remains a nontransparent market that is largely inaccessible to consumers and small businesses.

Today’s production industry serves primarily the sophisticated buyers of means with their boutique customization model. Every project is customized to each client. As an industry, it is still well structured to serve an elite few such as the agency folks on Madison Avenue.

StorySMART seeks to disrupt the industry with the help of attractive production models.

In a way, we seek to be your Don Draper. Perhaps less attractive than Jon Hamm, but more effective. And definitely without the womanizing, drinking and other character flaws.

But we do serve as your general contractor – sourcing and delivering your video to transparent budget following a transparent process. We like to think of it as the modern way to do business. It isn’t 1960.

Okay, so you are asking where are StorySMART attractive production models?

On our website.

The attractive models are the stars of our website and our proprietary process.

When we say attractive production model, we don’t mean the statuesque cover model that walks a runway and may be the object of Don’s wondering eye. No, we are talking about the production path we will follow to get you the story you want and you deserve.

If you spend any time on our website and then shop around, you will realize we do things differently than anyone else in our industry. We believe in transparency and cost-certainty.

Today’s production industry isn’t set up that way because it isn’t designed to serve you and me.

It serves Don Draper, Stephen Spielberg and a host of other sophisticated buyers who don’t mind the lack of price or process transparency because they already know the market.

The industry does a poor job of servicing small business, non-profits and even larger potential clients by sticking to their old school ways. And it shuts out consumers completely.

It is a nontransparent market where boutique sellers customize their service based on the depth of the buyers pockets. Sellers size up buyers on what they can afford and sell them everything they can. Shop around to experience it for yourself.

We don’t do business that way. Elon Musk and the local plumber will pay the same thing for our services. We don’t adjust pricing based on who is buying. Sure, we might suggest Elon level up a notch on a story – perhaps going from a broadcast quality Premium Video Story for $2,500 to the cinema quality 4K Supreme Video Story for $3,500, but we won’t sell him something he doesn’t need because he can afford it.

So what does this have to do with Draper? A lot. Someone like Draper is sophisticated enough to design a production model for a client’s campaign that works for everyone involved. No one is pulling one over on Draper.

The same can be said for StorySMART. No one will pull one over on us.

We have defined the production models before we have offered it to you. That means we have worked through all of the details and recruited a highly talented professional to make it all work for you.

StorySMART has a variety of attractive production models in place to help you tell a story. And we are developing more. The most attractive feature of our production models is transparency in process and pricing.

You know what you are buying before you buy it. We recognize that more than half your buying journey is research and education. You want to know what your options are before you even walk into the showroom to buy.

It is like buying a car. You might research online. You might read consumer reports. And before you ever set foot in the showroom, you might go up to a dealer on a Sunday when they are closed to do the old looky lou.

You spend the time to get comfortable with what is out there, knowing how much it costs and whether you need that undercoating or upgraded floor mats.

At its core, today’s professional film and video production industry serves someone like Draper who enjoys being their own general contractor scoping and managing their project. It works for an ad exec.

But that model doesn’t work for a physician who runs a medical practice, a plumber that runs a kitchen and bath company or your family that seeks to tell your grandmother’s story so she will be remembered by her grandchildren.

StorySMART is on a mission to provide storytelling for all.

We believe a professional storyteller will do a better job telling your grandmother’s story than you would doing it yourself. In order to make professional film and video production accessible to all, we are developing attractive production models like the ones we have that are driven by a single-storyteller multimedia TV reporter.

While we love the simplicity of the single-storyteller model, it doesn’t work for every type of story. All things being equal, it would be better to have a separate photographer and journalist on every story, but that isn’t realistic or cost-effective.

We will continue playing the role of being your general contractor (yes, playing the role Draper might play) by pre-scoping attractive production models to help you tell your story in the most impactful way.

Our goal is to offer you an attractive model that gets you the high-quality story you deserve so you will always be remembered.