Making Steak on a Hamburger Budget
Filmmaking for ALL™ Lesson One
St. Louis, MO – May 30, 2026 – A few weeks ago, I sat in a full theater in St. Louis watching our documentary film, Steak Guerrillas, play on the big screen for the first time as part of a private audience screening.
I found myself getting emotional. Not because the film was finished. It isn’t. It is still a work-in-progress.
But for the first time, after more than a year of producing, directing, writing, chasing paperwork, digitizing archives, reviewing animation, rewriting scenes, solving problems, and trying to will this thing into existence, I could finally see what the film might become.
Even more meaningful was sharing that moment with my son, wife, and mother-in-law with me in the theater. I only wish my father-in-law could have been there too. He passed away on Christmas Eve, a day our team spent reviewing the first round of animation that had arrived only days earlier.
Life and filmmaking have a way of colliding like that.
The First Time Sharing Our Film with an Audience
Watching the audience laugh, react, and experience the emotional turns of the story together reminded me why people still gather in dark theaters to watch films in the first place. Storytelling is communal. It is emotional. It creates shared experience.
I’m grateful our core creative team was there, minus our cinematographer Dave Rutherford, who unfortunately was in the emergency room recovering from a torn meniscus.
I was disappointed the Taca family couldn’t attend the screening because of the strict ticket limitations tied to the event, but we had no control over that.
One of our top priorities now is ensuring the family can experience the film properly in a theater surrounded by an audience so they can feel the full emotional journey the same way we did that night.
As I sat there watching the film unfold on the screen, I kept thinking about what we tried to do as team this entire rushed production journey: make steak on a hamburger budget.
Steak or Hamburger?
The title of our film carries a bit of irony. "Steak Guerrillas" was originally a term coined by Ferdinand Marcos to mock members of the Movement for a Free Philippines.
The phrase was intended to paint his political opponents as wealthy exiles living comfortably in the United States while criticizing his regime from afar.
The reality was very different.
Many of those exiles left successful careers, financial security, and comfortable lives behind. Former generals worked as security guards. Professionals took jobs far below their qualifications.
Dr. Arturo Taca and his family started over from scratch in America. They sacrificed status, income, and certainty because they believed some things were more important than comfort.
Dr. Taca eventually reclaimed the term by making it the title of his memoir.
As I reflect on our filmmaking journey, I find myself thinking about the sacrifices we’ve made. Our team worked for a fraction of what they are worth. We stretched every dollar. We solved problems with creativity instead of money.
We kept moving forward because we believed the story mattered.
Like the story we are telling, the making of this film has also been a story of sacrifice, persistence, and a group of people working together to accomplish something larger than themselves.
St. Louis Film Grant & Our Changing Plans
The truth is this film would not exist without the generosity and belief of the St. Louis Regional Arts Commission and Continuity through the St. Louis Film Project grant program. Their support gave us the opportunity to attempt something that otherwise never would have happened.
More importantly, the experience has helped me understand what the studio we’re developing is really meant to become.
Steak Guerrillas isn’t just a film. It is a proof-of-concept. It is a real-world laboratory where we pressure tested ideas about collaboration, creator compensation, profit sharing, technology, documentary storytelling, and independent film production.
Some assumptions proved correct. Others did not. But the experience reinforced my belief that there is a better way to develop and produce true stories.
This article is the first in an ongoing Filmmaking for ALL™ series where I pull back the curtain on the real process of independent filmmaking.
Not the polished version people post on social media after the premiere. The real version. The messy version. The version where talented people sacrifice, improvise, adapt, and collaborate to create something larger than the resources available to them.
That is what this film has been from the very beginning. Originally, Steak Guerrillas was supposed to be a much smaller project with a much bigger budget.
Our initial plan was to produce a short documentary under forty minutes. We also planned to supplement the grant funding with additional private investment, tax credits, and financial support connected to the family. Those were our best laid plans.
But if you are a filmmaker, you know it is unlikely that everything will go as planned.
Our expectation was that we would more than double the available production budget and create a polished short film that could move quickly through post-production.
But that didn’t happen.
One of the key investors who had committed to participate ultimately could not move forward, and suddenly the grant wasn't simply part of the financing plan. It was the financing plan.
At that point we had a choice. We could walk away, scale back dramatically, or figure out how to make the film work with the resources we had.
From my perspective, it became the perfect opportunity to pressure test our STORYSMART® model in the real world.
Could talented people be persuaded to collaborate differently?
Could profit participation align incentives?
Could a small team produce something that looked far larger than its budget?
Could emerging technology help level the playing field?
There was only one way to find out.
Pressure Testing Our New Model
Hollywood has long understood the power of participation.
Major actors, directors, producers, and writers often negotiate some form of backend compensation because everyone understands a simple truth: when people have an opportunity to share in success, they tend to think differently about the work.
Yet many independent productions continue to operate on a purely transactional model. Everyone gets paid a fee. The project either succeeds or fails. The people who made the greatest sacrifices often receive little opportunity to participate in the upside they helped create.
That never sat right with me.
As part of our legal structure, we created a profit participation pool for our creative team. We have also offered the Taca family participation in the success of the film.
The philosophy is straightforward. If talented people are willing to sacrifice alongside the production, they should have the opportunity to share in the upside if the project succeeds.
More importantly, I wanted to build relationships rather than transactions.
At this stage of my life and career, I'm less interested in assembling temporary teams and more interested in building a community of collaborators who trust one another, enjoy working together, and want to share in creating something meaningful.
Steak Guerrillas became my first real attempt to test that theory.
Did it solve every problem? Of course not.
People still have mortgages. Families. Careers. Competing obligations. The realities of independent filmmaking don't magically disappear because everyone believes in a mission.
But I can say this: the model worked better than expected.
We wouldn’t be where we are with this film without the unselfish commitment of Liz Peterson, Carl Reed, Dave Rutherford, Paul Schankman, Joel Trinidad, and the Taca family.
When challenges arose, our team consistently looked for solutions rather than excuses. When the project expanded from a short film into a feature-length documentary, people adapted. When deadlines shifted, people stayed engaged. When the budget proved smaller than originally envisioned, nobody walked away or held out for more money.
That doesn't happen just because of contracts they signed. It happens because people believe in the story, trust each other, and feel like true partners in the process.
That experience reinforced my belief that filmmakers need better systems, better alignment structures, and more collaborative approaches if independent storytelling is going to thrive long term.
Forcing You to Step Outside Your Comfort Zone
The decision to undertake this ambitious project under such a compressed timeframe is pressure testing my assumptions in a real-world way.
The commitment to do more with less forced each of us to step outside our comfort zone and become far more creative than we otherwise might have been.
One personal example involved directing the film itself. It isn’t a job I wanted.
Early in the process, I approached someone else about directing. The number came back around $80,000. That was simply impossible within the realities of our limited. So, I directed the film myself.
I’ve always thought of myself more as a producer and writer than a director, but independent filmmaking has a funny way of forcing you into the role the project needs rather than the role you originally envisioned for yourself.
In addition to writing, directing and producing, I’m also the web guy, lawyer, archivist, production assistant and whatever else is required to get this thing done.
I wasn’t the only one forced outside his comfort zone. Paul Schankman, our 37-time Emmy Award winning editor was forced outside his comfort zone too. Working with animation under such a compressed timeline proved challenging and frustrating.
When faced with holes to fill before submitting the film by our funding deadline, Paul was resourceful and creative, plugging gaps and making the best with what we had. It stretched his talents in new ways.
This experience taught me that filmmaking is not simply about camera angles or technical knowledge. Directing a film is about leadership and maintaining clarity of vision while solving an endless stream of problems under pressure and uncertainty.
Would we have preferred to have a larger budget, more time, and a more traditional production structure?
Of course.
Paying yourself a living wage is never wrong, and more time can reduce stress and make mountains seem more surmountable, but there is also something strangely liberating about being forced to solve problems creatively instead of financially.
That became the defining characteristic of this production.
Navigating Our Grant Requirements
Our grant came with limits on how we could spend the money. We had to spend 75% of our budget in the city of St. Louis. That fact, along with our limited budget and compressed timeframe, forced us to think outside the box as we religiously adhered to the specifications of the grant.
When we engaged Joel Trinidad, an amazingly talented Filipino actor who lives in New York, he performed virtually because we couldn’t afford to have him come here or send a crew there to do a full-day motion capture shoot.
Academy award winner Carl Reed and his team made it work virtually.
Throughout our production journey, we made strategic decisions throughout the process to maximize production value without pretending we were operating with studio-level resources.
One of our biggest creative decisions was to lean heavily into animation and visual effects rather than attempting expensive live-action reenactments.
We couldn’t afford reenactments at the quality level necessary to make them work convincingly. Animation gave us another path. At the same time, it introduced an entirely new set of creative and technical challenges.
Much of the animation pipeline incorporated emerging AI-assisted tools and workflows. Without those tools, portions of this film would not exist at this budget level. But the same technology also created delays, frustrations, and creative uncertainty.
Anyone telling you AI is either magical or catastrophic probably isn’t using it in production.
The truth is far messier.
Some days the tools feel revolutionary. Other days they create entirely new problems that consume enormous amounts of time trying to fix.
AI Arturo - Bringing Dr. Taca Alive with AI
One of the most ambitious creative decisions involved building a realistic animated representation of Dr. Taca himself using photographs provided by the family.
The goal was to bring portions of his Dr. Taca's Steak Guerrillas memoir to life through stylized monologues drawn directly from his own words. This is a decision we made in close consultation with the family. They told us they wanted realistic animation if we could make it work.
Sometimes it works beautifully.
Other times, something feels slightly off.
A lip sync issue. An unnatural expression. A subtle uncanny valley problem you cannot quite ignore once you notice it.
Complicating matters further, new European Union disclosure regulations related to AI-generated content are set to take effect later this year. That is forcing us to reevaluate portions of this creative approach and ask larger questions about ethics, disclosure, and audience expectations.
Filmmakers have a responsibility to use these tools thoughtfully and transparently. Needless to say, we need to get this sorted out soon as we finalize our VFX and animation.
When Will the Film Premiere?
We still have work to finish this film, especially on the animation side, but we could get to final picture “lock” in time for a premiere early next year.
Our dream scenario would be a world premiere in Berlin in February 2027 to coincide with the thirtieth anniversary of Dr. Taca’s passing. Whether we ultimately achieve that timeline remains uncertain. There are too many variables to predict right now.
Our immediate next steps involve completing compliance obligations with our grant funding partners, continuing our animation post-production work, and hosting a private work-in-progress screening that includes the family later this summer.
If you would be interested in attending that screening, feel free to email me.
It will not be a premiere. It will not be a finished film. It will simply be an opportunity to help us continue shaping the project through audience feedback.
While there is significant work ahead, for the first time since we began, I can see the finish line.
Looking back on this journey, I've learned a tremendous amount about filmmaking, technology, leadership, collaboration, and myself.
It has been a university-level education in independent storytelling. Exhausting at times. Frustrating at times. Inspiring at times. Transformative throughout.
The biggest lesson, however, isn't that you can make steak on a hamburger budget.
The lesson is that talented people aligned around a meaningful story can accomplish far more than conventional wisdom suggests.
Budgets matter. Technology matters. Financing matters. But none of those things matter as much as trust, shared purpose, and a team willing to sacrifice for something they believe in.
That's what made this film possible. And that's the foundation we're building our studio upon.
About Our STORYSMART® Perspective
We approach storytelling and filmmaking as a long-term, rights-first business rather than a project-by-project creative exercise.
Our focus is on understanding how stories create value over time through ownership, disciplined development, and thoughtful risk management.
The ideas shared here are intended to contribute to a broader conversation about sustainable, independent media, not to promote specific projects or investment opportunities.
