St. Louis, MO - September 20, 2022 - Video Brand Journalism is one of the most effective video storytelling strategies a business or any other brand can use today. When I describe what STORYSMART offers, I often use the term "brand journalism" even though many are not familiar with the term or concept.

We believe so much in brand journalism that when we formed our company it was first formed under the name Brand Journalism Strategies LLC. After a year in business, we changed the name to STORYSMART Creative Social Media LLC and are now just STORYSMART.

But the change in the name of our business doesn't change our commitment to the approach. It is interwoven into the proprietary system we are deploying all over the United States using some of the best reporters in the business.

We are essentially professional video brand journalists for hire.

So what is brand journalism?

While there is no universally accepted definition of "brand journalism," we define it as journalism commissioned on behalf of a brand to serve a brand objective.

Brand journalism is about communicating news and information without selling. It about telling a story. Telling not selling.

Brand journalism is audience focused, honest, fact-driven storytelling using all the best practices of traditional American journalism. It is a high-integrity authentic storytelling strategy that has been used by brands for over a hundred years in the United states.

What sets the brand journalism approach apart from typical corporate video production is that we don't follow a script. Our reporters conduct interview with the client so it is as natural as a conversation and is authentic to the audience.

The big difference between brand journalism and traditional journalism isn't how the story is prepared, but who commissioned it and why.

The story isn't just to serve a public good, sell a newspaper or provide an advertising vehicle for a local TV station.

Brand journalism is designed to attract an audience for a brand and build that brand so that ultimately the audience members trust the brand enough to become a customer.

In the marketing world, you would justify brand journalism as a way of building your brand and brand loyalty.

As I mentioned, brand journalism isn't new. It has been around over a hundred years. John Deere launched "The Furrow" in 1895 to help farmers. My former employer, the St. Louis Cardinals have published Cardinals Magazine for over thirty years. Catholics in St. Louis have read the St. Louis Review for more than I've been on this earth. The same holds true for Jewish families who subscribe to the St. Louis Jewish Light.

When I turned 50, I became a member of AARP and now get their brand journalism publication, a monthly magazine delivered to my home.

Video brand journalism is the natural evolution of the concept. That is why STORYSMART offers brand journalism services to help brands navigate the new reality of our digital world.

The public goes online to get information. More media is produced by the masses than mass media. This reality demands that brands think like a media outlet offering relevant, search-friendly information critical to attracting and retaining customers.

Brands should position themselves online as subject matter experts in their area of expertise by giving away helpful information that will improve the lives of consumers. They can do that a lot of different ways, but we believe brand journalism is one of the most effective ways today to credibly share news and information.

We help brands use video brand journalism to tell their story and provide their consumers news they can use and are searching for online by providing brands a professional journalist to tell their story. Simply put, it is an honest, authentic and effective video storytelling strategy all brands should be using.

About STORYSMART

If you want to be remembered, share an amazing story on screen. Whether developing a brand for your business or preserving a family legacy, nothing is more powerful than a great video story.

While there are a lot of DIY apps out there to help you produce a video, no app will turn you into a great filmmaker. Telling your story well with video can be hard. You need the right skills and equipment, not to mention time, money and talent to do justice to your story.

STORYSMART helps you tell your story in the amazing way you deserve with our done-for-you premium video storytelling service. Using a nationwide network of talent, STORYSMART provides you an experienced television reporter or journalist filmmaker to tell your story professionally following our proprietary STORYSMART system.

STORYSMART provides a nationwide premium video storytelling service that empowers individuals, families, celebrities, small businesses, and other organizations to have their stories told professionally while still retaining their intellectual property rights. Learn more at getstorysmart.com