Finding Your Brand Mojo

Finding Your Brand Mojo is about developing a #BrandMojo mindset to disrupt the overpriced paradigm of video production that holds too many brands back from video storytelling and brand journalism. It is about using mobile technology to get in the game with video brand journalism. You can use your smartphone to create broadcast quality brand journalism videos.

It is also about adopting a #BrandMojo mindset - which marries Brand Journalism with the mobile journalism (Mojo) revolution taking place around the world to create a movement that disrupts the old school video production model.

It is about empowering brand of all sizes and budgets to get in the game with video storytelling the easiest way possible. Don't be intimidated by video or brand journalism. You can do it yourself and you don't need to break the bank to do it.

Overpriced video production is like a plague that has overrun our community causing too many brands to feel like they can't afford to do video.

With our latest YouTube episode, we share a story about how a multimillion dollar agency responsible for marking a community shied away from using video because they felt it was simply too expensive to do. That is just plain wrong.

Mobile journalism is a form of digital storytelling where the primary device used for creating and editing images, audio and video is a smartphone.

The mobile journalism manual ( http://www.mojo-manual.org/ ) uses a widely accepted definition for mobile journalism ..."a new workflow for media storytelling where reporters are trained and equipped for being fully mobile and fully autonomous."

If you are a journalist who is looking to make great money telling stories for a living, there is a world of opportunity out there. Find your brand mojo and join us we revolutionize how brands share their story. #BrandMojo #getstorySMART (getstorysmart.com).