Brand Journalism in Action

Brand Journalism is consistently the most effective strategy to share your story. With our most recent StorySMART episode we share a real-world example from our consulting work of brand journalism done well. It is a perfect example of why all brands should get in the game with direct storytelling and, specifically why you should be using brand journalism in your PR and communications.

Our example also underscores why you can't rely on traditional approaches to get your story told, while at the same time illustrating how brand journalism fits comfortably into your portfolio of communication strategies such as media relations, social media engagement etc.

We engaged our colleague Julie Tristan of 8 Dogs Video, who is an integral member of the StorySMART Video Storytelling Team, to cover a media event that our client was invited by their client to attend. We have been blessed to work with Julie a lot over the last year with our client work. She is the ultimate pro - a multimedia journalist who graduated from Mizzou, the best journalism school in the United States.

She did an exceptional job with the p ackage news story she prepared for our client Labyrinth Technologies. Check out our StorySMART YouTube episodeto learn more. #getStorySMART