The Difference Between Brand Journalism & Content Marketing
Why Your Brand Should Be Deploying Both of These Strategies
In Brand Journalism for Dummies – The Difference Between Brand Journalism and Content Marketing you will learn when, why and how you should deploy these two powerful strategies, Brand Journalism and Content Marketing, to share your story and build your brand.
We make do-it-yourself (DIY) brand journalism and content marketing simple and easy with this basic tutorial.
This video is part of a series of Brand Journalism for Dummies tutorials designed to empower you to effectively share your brand story using brand journalism, so you can grow your profits and your brand community.
Stick around to the end when we will share an easy to remember tip that will ensure that all of your content marketing and your brand journalism news stories connect with your audience and build your brand community. It is a free and easy way to make sure you are always focusing on what matters most to your audience.
When you focus on what matters to your audience, you build your audience and you build your brand community. We share examples of outstanding brand journalism and content marketing from some premiere brands – GE, Coke, Patagonia, Southwest Airlines, John Deere, the Archdiocese of St. Louis and the Jewish Federation of St. Louis.
