What EXACTLY is Brand Journalism?

With "Brand Journalism for Dummies - What EXACTLY is Brand Journalism?" you will get a short and sweet, down and dirty spoon-feeding of the fundamentals of brand journalism. You will learn what it is and why it is so important to be using brand journalism to promote your brand.

We will also show you examples of best practices in brand journalism. You will want to stick around until the end when we share a simple tip to justify your brand's investment in brand journalism to your boss. It is simple, common-sense thing that really works.

This lesson and all of the brand journalism for dummies series is hosted by Ron Watermon, who has devoted a decade to becoming an expert in brand journalism by producing thousands of brand news stories. He was responsible for developing a television show distributed in eight states, a digital newsroom and an enterprise journalism unit for a major league baseball team. When he started down the road of brand journalism, Ron was a brand journalism dummy. He figured out, one brand news story at a time. Now he shares his insights and lessons learned with Brand Journalism for Dummies each week as part of his StorySMART channel.

In this video, you get the fundamentals fed to you. Brand Journalism is sharing your brand news as a journalist. It is sharing news, not marketing. You use the process and ethical rules of journalism in sharing your story. Most importantly, you share things from the brand insider's perspective that no traditional journalist has. Only the brand speaks with authority and has the insider point of view.

The reason you should be using brand journalism is that we live in a search economy where your customers expect you to report on you. They expect to go directly to the source to get their information.

If you don't share your news, who will?

We share best practice examples from Labyrinth Technologies, Reebok, UPS, the St. Louis Cardinals and CISCO.