St. Louis, MO – April 11 2022 – Authentic video storytelling can help health care professionals grow their medical practices in an honest and effective way. Most physicians simply want to help patients and are not interested in “selling” their services.

StorySMART storytelling is about telling, not hard selling. Our high-integrityprocess of using TV reporters to tell honest stories is ideal for doctors wanting to help more patients.

StorySMART specializes in providing premium video storytelling with a purpose. A video story can be designed to educate, inform, entertain or connect emotionally in some way with your intended audience. Our approach is telling not hard selling. We leave the hard sales videos to others.

In our digital world, video is supreme. It is the one format of communication everyone agrees you should be investing in to grow your practice. Video is very effective at helping you connect with potential patients online.

We typically don’t spend a lot of time trying to convince potential clients that video is important. It is. The evidence is overwhelming and obvious. You can do your own research.

• 1200% more social shares for video than image and text posts in social media.
• +49% faster revenue growth for brands using video.
• Your customers are ten (10X) times more likely to open your email if you include a video.
• And you are 54 times more likely to show up in search if you have a video on your website.

Ok. So video is important. Well then the question is what kind of video?

A slide show set to music? A motion graphic video? A whiteboard animation? A commercial? A long form documentary? A silly Tik Tok?

Before we created our premium service your choices were either a do it yourself (DIY) video that costs you nothing but your time or spending $10,000 or more on a professional slick corporate video. There really wasn’t anything in between.

And the market has been slow to adapt to the reality that you need to be sharing videos consistently over time. One and done won’t get the job done. Most production companies are trying to sell you on the idea of spending a lot of money on a single video. That isn't our approach. We see this as a marathon, not a sprint.

You need to be consistently sharing videos.

So let’s look at your options for consistently sharing authentic videos that connect with your target audience, elevate your google authority online and reflect well on your personal brand.

DIY is typically authentic. It is honest. And it can be effective. But DIY isn’t for everyone.

Do you really have time or the personality to dance on Tik Tok? Do you want to become the next YouTube or Podcast sensation? Maybe. If you have the personality, time and skills to do it yourself, I’d tell you get out there and start making videos. You don’t need StorySMART. If you enjoy video editing, interviewing your co workers and love to flex your creative muscles, knock your socks off and get to it!

But if the thought of shooting and editing videos turns you off, then we have another option to consider. If you want a turnkey, high-integrity video storytelling service that puts ethics first and reflects well on your personal brand then you should consider StorySMART.

Our premium service is designed to be high-quality and authentic . Yes, you can have both. And our turnkey premium video storytelling service is designed to be like DIY in the sense that you will own the work product. It is like we are your in-house media without all the overhead of having a full-time reporter working for you.

And our service is a good value. It is fairly, accessibly and transparently pricedfor a premium service. You can see it for yourself.

You won’t break the bank with our service. You can get four high-quality video stories you will own forever for what a typical slick scripted video will cost you in most markets in the US. If you are in NYC or one of the big markets, you will love us. We can do six to ten stories for what a typical video costs in those big markets.

But price is only part of the equation. Your time and effort are a big part of it too. We make things turnkey easy and efficient for our clients. Most importantly, you will get an authentic and honest story that connects with your target audience. It is will have the polish and quality you deserve. It will reflect well on you and your brand.

StorySMART’s unique proprietary approach to video storytelling is a high-integrity, ethics first process that is designed to build trust between the clients we help and their target audience. StorySMART uses only experienced journalistsin helping our clients tell their stories. We are building a nationwide network of journalists to help small businesses, medical practices, addiction recovery centers, consumers and others tell an honest story in an ethical high-quality way.

Journalists are high-integrity individuals that care deeply about telling a good, honest story. Journalists have a nose for news and a way of taking something complex and conveying it as a simple story that connects authentically with the target audience.

Our telling not selling approach is ideal for those within the healthcare. Our approach is about telling an honest story about someone whose life changed because of the care they received. Doctors and healthcare professionals change lives in a profound way that can shared through video storytelling.

Over the last two years we have done video storytelling for a medical practice specializing in addiction medicine. Just check out the workand judge for yourself.

Health care professionals are in a role where trust is essential. They need to build trust and connect at a human level with their patients. Our high-integrity video storytelling model is founded on this fundamental reality. Every reporter adheres to our ethical credo with their work.

We have also designed things to be turnkey easy for the client. You don’t need to do anything but show up for an interview on camera. The reporter conducts an interview with the designated people for the story and handles all of the production heavy lifting.

Our clients get an honest, authentic, high-quality professional video they own the copyright on. We are sensitive to those in healthcare who need to ensure patient confidentiality and comply with all HIPPA laws.

You will notice that at least two of our stories for addiction medicine practice INSynergydon’t show the person whose story we are telling. Our reporter did a wonderful job of telling those stories while ensuring the level of anonymity the patient wanted to preserve.

60% to 80% of the buying process is customer research. Today, that means a google search. People search 24/7 online.

You should be blogging and sharing video stories. The power of that process is incredible. When you post a video on your website, you are 54 Times more likely to show up in a google search. If you pair that video with a blog post of at least 350+ words, the written post acts as meta data driving search traffic.

By posting a blog with a video story, you will drive organic (i.e. not paid) traffic to your website. The other best practice is to build an email newsletter to stay in touch with your community. No salesperson is better than an existing patient referring a friend to your practice.

The simple step of consistently staying in touch and sharing a story can have a profound impact on growing your medical practice. It reminds people of the great work you are doing and it personalizes it in a way that connects authentically. You should be routinely posting to social media and emailing your community.

All healthcare professionals should invest in video storytelling. You should tell an honest authentic story about how you helped transform a patient’s life. Share that story on your website, via an email newsletter with your community, and via social media. You may not get millions of views on those videos, but you will reach those who need your help.